Having mother and infant in the same room during their hospital stay is associated with increased breastfeeding frequency¹, likely because the mother is better able to respond to her newborn’s feeding cues. Crying is a late sign of hunger, and it is generally more difficult for the infant to organize and latch well when crying or agitated. Forced separation, even for vital sign checks and physician rounding, is not necessary since nearly all infant cares, labs, treatments, and exams can be done in the mother’s room. This affords the primary care provider an opportunity to talk to and educate the parents during the exam, pointing out findings and reassuring the parents. Taking the infant to the nursery at night has not been shown to improve maternal quality or quantity of rest. Finally, separation makes frequent feedings less likely. Frequent nursing and milk removal are essential for optimal milk production and to minimize infant weight loss.